"Innovation distinguishes between a leader and a follower. Innovating is not about money, it's about the people you have, how you're led, and how much you get it. It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too." -Steve Jobs